Privacy policy

1) Introduction and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Jaimie Jacobs GmbH, Widenmayerstr. 23, 80538 Munich, Germany, Tel.: 015785078810, E-mail: julian.peters@jaimiejacobs.com. The controller for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

2) Data Collection When Visiting Our Website

2.1 In the case of purely informational use of our website, i.e., if you do not register or otherwise provide us with information, we only collect such data that your browser transmits to the page server (so-called "server log files"). When you call up our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you reached the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.

3) Hosting & Content Delivery Network

3.1 Shopify

For the hosting of our website and the display of page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded an order processing contract with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

In the case of a data transfer to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.

3.2 Cloudflare

We use a Content Delivery Network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA

This service enables us to deliver large media files such as graphics, page content, or scripts faster via a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 Para. 1 lit. f GDPR. We have concluded an order processing contract with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files that are stored on your end device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your end device for a longer period and enable the saving of page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of the cookie settings of your web browser.

Insofar as personal data is also processed by individual cookies used by us, the processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 Para. 1 lit. a GDPR in the case of granted consent, or in accordance with Art. 6 Para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

You can set your browser so that you are informed about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for certain cases or in general.

Please note that if cookies are not accepted, the functionality of our website may be restricted.

5) Contacting Us

5.1 Loox

For review reminders, we use the services of the following provider: Loox Online Ltd., Rehov Har Sinai 2, 6581602 Tel Aviv-Yafo, Israel

Exclusively on the basis of your express consent in accordance with Art. 6 Para. 1 lit. a GDPR, we transmit your e-mail address and, if applicable, other customer data to the provider so that they can contact you with a review reminder by e-mail.

You can revoke your consent at any time with effect for the future towards us or the provider.

We have concluded an order processing contract with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

In the case of a data transfer to the provider's location, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.

5.2 In the context of contacting us (e.g., via contact form or e-mail), personal data is processed—exclusively for the purpose of processing and answering your concern and only to the extent necessary for this.

The legal basis for processing this data is our legitimate interest in answering your concern in accordance with Art. 6 Para. 1 lit. f GDPR. If your contact aims at a contract, the additional legal basis for processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been finally clarified and provided that no statutory storage obligations prevent this.

6) Data Processing When Opening a Customer Account

In accordance with Art. 6 Para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent required if you provide it to us when opening a customer account. Which data is required for opening an account can be seen from the input mask of the corresponding form on our website.

Deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via it have been fully processed, no statutory retention periods prevent this, and there is no legitimate interest on our part in further storage.

7) Use of Customer Data for Direct Advertising

7.1 Subscription to our e-mail newsletter

If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified e-mail address.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace a possible misuse of your e-mail address at a later date. The data collected by us when registering for the newsletter will be used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the controller named at the beginning. After unsubscribing, your e-mail address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

7.2 Sending the e-mail newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services, such as those already purchased, from our range by e-mail. For this purpose, we do not need to obtain separate consent from you in accordance with Section 7 (3) UWG. Data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 Para. 1 lit. f GDPR. If you initially objected to the use of your e-mail address for this purpose, we will not send any emails.

You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller named at the beginning. You will only incur transmission costs according to the basic rates. After receiving your objection, the use of your e-mail address for advertising purposes will be stopped immediately.

7.3 Klaviyo

Our e-mail newsletters and other promotional e-mail communications are sent via this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

On the basis of our legitimate interest in effective and user-friendly e-mail marketing, we pass on the data you provided during registration to this provider in accordance with Art. 6 Para. 1 lit. f GDPR so that they can take over the e-mailing on our behalf.

Subject to your express consent in accordance with Art. 6 Para. 1 lit. a GDPR, the provider also carries out a statistical success evaluation of e-mail campaigns using web beacons or tracking pixels in the sent e-mails, which can measure opening rates and specific interactions with the contents of the newsletter. End device information (e.g., time of call-up, IP address, browser type, and operating system) is also collected and evaluated but not merged with other datasets.

You can revoke your consent to e-mail tracking at any time with effect for the future.

We have concluded an order processing contract with the provider, which protects the data of our site visitors and prohibits disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.

7.4 Shopping Cart Reminders via E-Mail

In the event that you abandon your purchase before completing the order, you have the option of being reminded once of the contents of your virtual shopping cart by e-mail.

The only mandatory information for sending this reminder is your e-mail address. The provision of further data is voluntary and may be used to address you personally. For the e-mailing, we use the so-called double opt-in procedure, which ensures that you only receive a notification if you have expressly confirmed your consent by clicking on a verification link sent to the specified e-mail address.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 Para. 1 lit. a GDPR for sending a shopping cart reminder. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace a possible misuse of your e-mail address at a later date. The data collected by us when registering for our e-mail notification service will be used strictly for the intended purpose.

You can unsubscribe from the shopping cart reminders at any time by sending a message to the controller named at the beginning. After unsubscribing, your e-mail address will be immediately deleted from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

8) Data Processing for Order Fulfillment

8.1 To the extent necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 Para. 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data transmitted by you when ordering in order to inform you personally within the framework of our legal information obligations in accordance with Art. 6 Para. 1 lit. c GDPR. Your contact data will be used strictly for messages about updates owed by us and will only be processed by us for this purpose to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.2 Sendcloud

For shipping, we use the service of the following provider: Sendcloud GmbH, Fürstenrieder Str. 70, 80686 Munich, Germany

In accordance with Art. 6 Para. 1 lit. b GDPR, we pass on your data exclusively for the purpose of processing your online order to the provider, who on our behalf handles the printing of shipping labels and the transmission of shipment data to the commissioned transport company. Data is only passed on to the extent that it is actually required for processing.

In our name, the provider continues to send shipping notifications and status updates on delivery. For this purpose, in accordance with Art. 6 Para. 1 lit. f GDPR, on the basis of our legitimate interest in effective and informative customer communication as well as transparent and reliable shipping processing that is also in the interest of the customer, we pass on certain customer data (e-mail address, first and last name, and address) together with the tracking number to the provider after the parcel has been handed over.

The data will not be passed on to third parties by the provider and will be processed exclusively for the purpose mentioned above. After shipping is complete, the data will be deleted by the provider.

We have concluded an order processing contract with the provider, which protects the data of our site visitors and prohibits disclosure to third parties.

8.3 Disclosure of Personal Data to Shipping Service Providers

- DHL

As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We pass on your e-mail address and/or telephone number in accordance with Art. 6 Para. 1 lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or for delivery announcement to the provider, provided you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b GDPR, we only pass on the name of the recipient and the delivery address to the provider. Disclosure only takes place to the extent necessary for the delivery of goods. In this case, prior coordination of the delivery date with the provider or delivery announcement is not possible.

Consent can be revoked at any time with effect for the future towards the controller designated above or towards the provider. - DPD

As a transport service provider, we use the following provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

We pass on your e-mail address and/or telephone number in accordance with Art. 6 Para. 1 lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or for delivery announcement to the provider, provided you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b GDPR, we only pass on the name of the recipient and the delivery address to the provider. Disclosure only takes place to the extent necessary for the delivery of goods. In this case, prior coordination of the delivery date with the provider or delivery announcement is not possible.

Consent can be revoked at any time with effect for the future towards the controller designated above or towards the provider. - UPS

As a transport service provider, we use the following provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany

We pass on your e-mail address and/or telephone number in accordance with Art. 6 Para. 1 lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or for delivery announcement to the provider, provided you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b GDPR, we only pass on the name of the recipient and the delivery address to the provider. Disclosure only takes place to the extent necessary for the delivery of goods. In this case, prior coordination of the delivery date with the provider or delivery announcement is not possible.

Consent can be revoked at any time with effect for the future towards the controller designated above or towards the provider.

8.4 Use of Payment Service Providers (Payment Services)

- Apple Pay

If you decide on the payment method "Apple Pay" of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed via the "Apple Pay" function of your iOS, watchOS, or macOS device by charging a payment card stored in "Apple Pay". Apple Pay uses security features integrated into your device's hardware and software to protect your transactions. To authorize a payment, it is therefore necessary to enter a code you previously defined and to verify it using the "Face ID" or "Touch ID" function of your end device.

For the purpose of payment processing, the information provided during the ordering process, along with information about your order, is passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to carry out the payment. Encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the source website to confirm the success of the payment.

Insofar as personal data is processed in the described transmissions, the processing takes place exclusively for the purpose of payment processing in accordance with Art. 6 Para. 1 lit. b GDPR.

Apple keeps anonymized transaction data, including the approximate purchase amount, approximate date and time, and whether the transaction was completed successfully. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.

When you use Apple Pay on the iPhone or Apple Watch to complete a purchase you made via Safari on the Mac, the Mac and the authorization device communicate via an encrypted channel on the Apple servers. Apple does not process or store any of this information in a format that can identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and deactivate "Allow Payments on Mac".

Further information on data protection at Apple Pay can be found at the following Internet address: https://support.apple.com/en-us/HT203027 - Google Pay

If you decide on the payment method "Google Pay" of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment is processed via the "Google Pay" application of your mobile device operated with at least Android 4.4 ("KitKat") and equipped with an NFC function by charging a payment card stored at Google Pay or a verified payment system (e.g., PayPal). To authorize a payment via Google Pay for an amount of more than €25.00, it is necessary to unlock your mobile device beforehand using the verification measure set up in each case (such as facial recognition, password, fingerprint, or pattern).

For the purpose of payment processing, the information provided during the ordering process, along with information about your order, is passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a one-time transaction number to the source website, with which a completed payment is verified. This transaction number does not contain any information about the real payment data of your payment methods stored with Google Pay but is created and transmitted as a one-time valid numeric token. In all transactions via Google Pay, Google acts only as a mediator for the processing of the payment process. The transaction is carried out exclusively in the relationship between the user and the source website by charging the payment method stored with Google Pay.

Insofar as personal data is processed in the described transmissions, the processing takes place exclusively for the purpose of payment processing in accordance with Art. 6 Para. 1 lit. b GDPR.

Google reserves the right to collect, store, and evaluate certain process-specific information for every transaction made via Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, photos you have attached to the transaction, the name and e-mail address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction, and any offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data, and optimization and maintenance of the functionality of the Google Pay service.

Google also reserves the right to merge the processed transaction data with other information collected and stored by Google when using other Google services.

The terms of use for Google Pay can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=en Further information on data protection at Google Pay can be found at the following Internet address: https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=en - Klarna

One or more online payment methods of the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

When selecting a payment method from the provider where you make an advance payment (such as credit card payment), your payment data provided during the ordering process (including name, address, bank and card information, currency, and transaction number) as well as information about the contents of your order will be passed on to it in accordance with Art. 6 Para. 1 lit. b GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent required for this.

If you select a payment method where the provider makes an advance payment (such as purchase on account or in installments or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, e-mail address, telephone number, and if applicable, data on an alternative payment method) during the ordering process.

To safeguard our legitimate interest in determining the solvency of our customers, these data are forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6 Para. 1 lit. f GDPR. On the basis of the personal data provided by you as well as other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option selected by you can be granted with regard to payment and/or default risks.

In addition to internal criteria of the provider, identity and credit information from the following credit agencies may also be included in the decision within the framework of the application review in accordance with Art. 6 Para. 1 lit. f GDPR:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_us/credit_rating_agencies

The credit report may contain probability values (so-called score values). Insofar as score values flow into the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. Among other things, but not exclusively, address data flows into the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing. - Paypal

One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

When selecting a payment method from the provider where you make an advance payment, your payment data provided during the ordering process (including name, address, bank and card information, currency, and transaction number) as well as information about the contents of your order will be passed on to it in accordance with Art. 6 Para. 1 lit. b GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent required for this.

If you select a payment method where we make an advance payment, you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, e-mail address, telephone number, and if applicable, data on an alternative payment method) during the ordering process.

To safeguard our legitimate interest in determining your solvency in such cases, these data are forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6 Para. 1 lit. f GDPR. On the basis of the personal data provided by you as well as other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option selected by you can be granted with regard to payment and/or default risks.

The credit report may contain probability values (so-called score values). Insofar as score values flow into the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. Among other things, but not exclusively, address data flows into the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing. - Shopify Payments

One or more online payment methods of the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

When selecting a payment method from the provider where you make an advance payment (such as credit card payment), your payment data provided during the ordering process (including name, address, bank and card information, currency, and transaction number) as well as information about the contents of your order will be passed on to it in accordance with Art. 6 Para. 1 lit. b GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent required for this.

9) Online Marketing

9.1 Google AdSense

This website uses Google AdSense, a web advertising service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies, which are text files stored on your computer that enable an analysis of your use of the website. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, through which simple actions such as visitor traffic on the website can be recorded, collected, and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also involve a transfer to the servers of Google LLC. in the USA.

Google uses the information obtained in this way to evaluate your usage behavior with regard to AdSense advertisements. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or insofar as third parties process this data on behalf of Google. All the processing described above, in particular the reading of information on the end device used via cookies and/or web beacons, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, Google AdSense will not be used during your visit to the site.

You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.

Further information on Google's data protection regulations can be viewed here: https://business.safety.google/intl/en/privacy/ and https://www.google.com/policies/privacy/

9.2 Sovendus Sales

For our voucher offers, we use the services of the following provider: Sovendus GmbH, Hermann-Veit-Str. 6, 76135 Karlsruhe, Germany

The provider operates a voucher network through which participating partner shops can post vouchers and distribute them to their customers. For this purpose, your data, which is necessary for the issuance of your voucher, is forwarded by us to the provider in encrypted form. The data is only forwarded to the provider if you have completed your purchase and clicked on the voucher banner. The transfer of this data serves exclusively to pre-fill the fields for issuing the voucher.

The described processing of data is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in promotional contact with you by third-party advertisers, from whose benefits you can profit by using the vouchers.

10) Web Analysis Services

10.1 Google Analytics 4

This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies, which are stored as small text modules on your end device and collect certain information. This information also includes your IP address, which, however, is shortened by Google by the last digits to exclude any direct personal reference.

The information is transmitted to Google servers and processed further. Transfers to Google LLC based in the USA are also possible.

Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website use and internet use. The shortened IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected in the context of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All the processing described above, in particular the setting of cookies on the end device used, will only take place if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the "cookie consent tool" provided on the website.

We have concluded an order processing contract with Google, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/en/privacy/, https://policies.google.com/privacy?hl=en&gl=en and at https://policies.google.com/technologies/partner-sites Demographic Characteristics Google Analytics 4 uses the special function "demographic characteristics" and can use it to create statistics that make statements about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and is deleted after storage for a period of two months.

Google Signals As an extension to Google Analytics 4, Google Signals can be used on this website to have cross-device reports created. If you have activated personalized ads and linked your devices to your Google account, Google can, subject to your consent to use Google Analytics in accordance with Art. 6 Para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop the cross-device analysis, you can deactivate the "Personalized advertising" function in the settings of your Google account. To do this, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=en Further information on Google Signals can be found under the following link: https://support.google.com/analytics/answer/7532985?hl=en

UserIDs As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 Para. 1 lit. a GDPR, set up an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.

10.2 Google Tag Manager

This website uses the "Google Tag Manager," a service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").

The Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and being able to calibrate, control, and link them to conditions via a uniform user interface. The Google Tag Manager itself does not store any information on user devices or read them. The service also does not carry out its own data analysis. However, when the page is called up, your IP address is transmitted to Google via the Google Tag Manager and may be stored there. A transfer to servers of Google LLC. in the USA is also possible.

This processing will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the "cookie consent tool" provided on the website.

We have concluded an order processing contract with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.

Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/en/privacy/ and https://policies.google.com/privacy?hl=en&gl=en

10.3 Microsoft Clarity

This website uses the web analysis service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading end device and browser information), the service collects and stores pseudonymized visitor data, including information about the end device used, such as the IP address and browser information, in order to evaluate them for statistical analysis of usage behavior on our website and to create pseudonymized usage profiles. Among other things, the evaluation of movement patterns (so-called heat maps) is possible, which show the duration of page visits as well as interactions with page content (e.g., text inputs, scrolling, clicks, and mouse-overs). Pseudonymization generally excludes direct personal references. Merging with clear data about your person collected in any other way does not take place.

All the processing described above, in particular the reading or storage of information on the end device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We have concluded an order processing contract with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.

10.4 Shopify Analytics

This website uses the web analysis service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading end device and browser information), the service collects and stores pseudonymized visitor data, including information about the end device used, such as the IP address and browser information, in order to evaluate them for statistical analysis of usage behavior on our website and to create pseudonymized usage profiles. Among other things, the evaluation of movement patterns (so-called heat maps) is possible, which show the duration of page visits as well as interactions with page content (e.g., text inputs, scrolling, clicks, and mouse-overs). Pseudonymization generally excludes direct personal references. Merging with clear data about your person collected in any other way does not take place.

All the processing described above, in particular the reading or storage of information on the end device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We have concluded an order processing contract with the provider, which protects the data of our site visitors and prohibits disclosure to third parties.

In the case of a data transfer to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.

11) Retargeting/ Remarketing and Conversion Tracking

11.1 Meta Pixel

Within our online offer, we use the service "Meta Pixel" of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")

If a user clicks on an advertisement placed by us on Facebook and/or Instagram, the URL of our linked page is extended by a parameter using "Meta Pixel". This URL parameter is then entered into the user's browser after redirection by a cookie set by our linked page itself.

This enables Meta, on the one hand, to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called "Ads"). Accordingly, we use the service to show the Facebook and/or Instagram Ads placed by us only to those users who have also shown an interest in our online offer or who exhibit certain characteristics (e.g., interests in certain topics or products, determined on the basis of the websites visited) which we transmit to Meta (so-called "Custom Audiences").

On the other hand, "Meta Pixel" can be used to track whether users were redirected to our website after clicking on an advertisement and what actions they perform there (so-called "Conversion Tracking").

The collected data is anonymous to us, so it does not offer us any conclusions about the identity of the users. However, the data is stored and processed by Meta, so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.

All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We have concluded an order processing contract with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transmitted to a Meta server and stored there; in this context, it can also be transmitted to servers of Meta Platforms Inc. in the USA.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.

11.2 Microsoft Advertising

This website uses retargeting technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

This enables us to specifically address visitors to our internet pages with personalized, interest-based advertising who have already taken an interest in our shop and our products. The display of advertising material is based on a cookie-based analysis of previous and current usage behavior.

In cases of retargeting technology, a cookie is stored on your computer or mobile end device to collect pseudonymized data about your interests and thus adapt the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile end device. You will thus be shown advertising that is highly likely to correspond to your product and information interests.

All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the site.

You can revoke your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the "cookie consent tool" provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.

11.3 OptiMonk

This website uses retargeting technology from the following provider: WebShop Marketing Ltd., 129 Kassai Street, Debrecen 4028, Hungary

This enables us to specifically address visitors to our internet pages with personalized, interest-based advertising who have already taken an interest in our shop and our products. The display of advertising material is based on a cookie-based analysis of previous and current usage behavior.

In cases of retargeting technology, a cookie is stored on your computer or mobile end device to collect pseudonymized data about your interests and thus adapt the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile end device. You will thus be shown advertising that is highly likely to correspond to your product and information interests.

All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the site.

You can revoke your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the "cookie consent tool" provided on the website.

11.4 Google Ads Conversion Tracking Without Cookies

This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In doing so, we pursue the goal of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of the advertising costs incurred.

This website uses Google Ads Conversion Tracking exclusively without the use of cookies, which means that the service does not set cookies on your end device at any time.

Instead, the local storage of your browser is used to store an individual ID assigned by Google, which enables an analysis of your use of the website. For this purpose, certain user information is processed via the ID.

The ID is set when a user clicks on an Ads advertisement placed by Google. If the user visits certain pages of this website, Google and we can recognize that the user clicked on the ad and was redirected to this page. Every Google Ads customer receives a different cookie. Cookies can therefore not be tracked via the websites of Google Ads customers. The information obtained in this way is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag.

However, you will not receive any information with which users can be personally identified. In the context of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA. Details on the processing initiated by Google Ads Conversion Tracking and on how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

Insofar as the collected information has a personal reference, the processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical evaluation of the success of our advertising campaigns. Google's data protection regulations can be viewed here: https://business.safety.google/intl/en/privacy/ and https://www.google.com/policies/privacy/

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.

11.5 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In doing so, we pursue the goal of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an Ads advertisement placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Every Google Ads customer receives a different cookie. Cookies can therefore not be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. In the context of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.

Details on the processing initiated by Google Ads Conversion Tracking and on how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available under the following link: https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=en

Please note that certain functions of this website may not be usable or only to a limited extent if you have deactivated the use of cookies. Google's data protection regulations can be viewed here: https://business.safety.google/intl/en/privacy/ and https://www.google.com/policies/privacy/

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.

11.6 Microsoft Advertising Universal Event Tracking

This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

For the use of Universal Event Tracking, a tag is stored on every page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes user behavior on our website traceable and sends the information collected in this way to Microsoft. This has the purpose that certain predefined goals such as purchases or leads can be statistically recorded and evaluated in order to make the orientation and content of our offers more interest-based. The tags are at no time used for the personal identification of users.

All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the site.

You can revoke your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the "cookie consent tool" provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.

11.7 TikTok Pixel

This website uses the conversion tracking technology of the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland

Provided you reached our website from an advertisement on the provider's domain, the success of the advertisement can be tracked with the help of cookies and/or comparable technologies (tracking pixels, web beacons, pings, or HTTP requests).

For this purpose, certain end device and browser information, including your IP address if applicable, is read via tracking technology in order to record and evaluate user actions predefined by us (e.g., completed transactions, leads, search queries on the website, views of product pages). This enables the creation of statistics on usage behavior on our website after redirection from an advertisement, which serves to optimize our offer.

All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We have concluded an order processing contract with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

12) Page Functionalities

12.1 YouTube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data can also be transmitted to: Google LLC., USA

When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers at the latest at the time of video playback to load the content. In doing so, certain information, including your IP address, is transmitted to the provider.

If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics, and prevent abusive behavior.

If you are logged into a user account with the provider during your visit to the site, your data will be directly assigned to your account when you click on a video. If you do not want the assignment to your account, you must log out before clicking the play button.

All aforementioned processing, in particular the setting of cookies for reading information on the end device used, takes place only if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke the consent granted at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.

12.2 Google Maps

This website uses an online map service from the following provider: Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Google Maps is a web service for displaying interactive (land) maps to visualize geographical information. Through the use of this service, our location is shown to you and any approach is facilitated.

As soon as you call up those subpages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there; this can also involve a transfer to the servers of Google LLC. in the USA. This takes place regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged into Google, your data will be directly assigned to your account. If you do not want the assignment to your profile at Google, you must log out before activating the button. Google stores your data (even for non-logged-in users) as usage profiles and evaluates them.

The collection, storage, and evaluation are carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of Google's legitimate interest in the display of personalized advertising, market research, and/or the demand-oriented design of Google websites. You have a right to object to the creation of these user profiles, and you must contact Google to exercise this right. If you do not agree with the future transmission of your data to Google as part of the use of Google Maps, there is also the possibility of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then no longer be used.

Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your withdrawal, please follow the procedure for making an objection described above.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.

Further information on Google's data protection regulations can be found here: https://business.safety.google/intl/en/privacy/

12.3 FontAwesome

This page uses so-called web fonts for the uniform display of fonts from the following provider: Fonticons, Inc., 710 Blackhorn Dr, Carl Junction, 64834, MO, USA

When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly and establishes a direct connection to the provider's servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.

The processing of personal data in the course of establishing contact with the font provider will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.

For the transmission of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European data protection level.

12.4 Google Web Fonts

This page uses so-called web fonts for the uniform display of fonts from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly and establishes a direct connection to the provider's servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.

Data can also be transmitted to: Google LLC, USA

The processing of personal data in the course of establishing contact with the font provider will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.

Further information on Google's data protection regulations can be found here: https://business.safety.google/intl/en/privacy/

12.5 hCaptcha

On this website, we use the CAPTCHA service of the following provider: Intuition Machines, Inc., 350 Alabama St, San Francisco, CA 94110, USA

The service checks whether an entry is made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks, and similar automated harmful accesses. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the end device used, recognition data of the browser and operating system type used, as well as the date and duration of the visit and transmits these to the provider's servers for evaluation.

The legal basis is our legitimate interest in determining individual personal responsibility on the Internet and avoiding misuse and spam in accordance with Art. 6 Para. 1 lit. f GDPR.

We have concluded an order processing contract with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For the transmission of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European data protection level.

13) Tools and Miscellaneous

Cookie Consent Tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users when the page is called up in the form of an interactive user interface on which consents for certain cookies and/or cookie-based applications can be granted by checking a box. In this case, all cookies/services requiring consent are only loaded if the respective user grants corresponding consent by checking the box. This ensures that such cookies are only set on the respective end device of the user if consent has been granted.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Another legal basis for processing is Art. 6 Para. 1 lit. c GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

Insofar as necessary, we have concluded an order processing contract with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further information on the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

14) Rights of the Data Subject

14.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) against the controller with regard to the processing of your personal data, whereby reference is made to the cited legal basis for the respective exercise requirements:

  • Right to information according to Art. 15 GDPR;
  • Right to rectification according to Art. 16 GDPR;
  • Right to erasure according to Art. 17 GDPR;
  • Right to restriction of processing according to Art. 18 GDPR;
  • Right to notification according to Art. 19 GDPR;
  • Right to data portability according to Art. 20 GDPR;
  • Right to revoke granted consent according to Art. 7 Para. 3 GDPR;
  • Right to lodge a complaint according to Art. 77 GDPR.

14.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA WITHIN THE FRAMEWORK OF A BALANCE OF INTERESTS BASED ON OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPELLING PROTECTIVE REASONS FOR THE PROCESSING WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

15) Duration of Storage of Personal Data

The duration of the storage of personal data is measured on the basis of the respective legal basis, the purpose of processing and—if relevant—additionally on the basis of the respective statutory retention period (e.g., commercial and tax law retention periods).

When processing personal data on the basis of express consent in accordance with Art. 6 Para. 1 lit. a GDPR, the data concerned is stored until you revoke your consent.

If statutory retention periods exist for data that is processed within the framework of legal or quasi-legal obligations on the basis of Art. 6 Para. 1 lit. b GDPR, these data will be routinely deleted after the retention periods have expired, provided they are no longer required for contract fulfillment or contract initiation and/or no legitimate interest on our part in further storage persists.

When processing personal data on the basis of Art. 6 Para. 1 lit. f GDPR, these data are stored until you exercise your right to object in accordance with Art. 21 Para. 1 GDPR, unless we can prove compelling legitimate reasons for the processing that outweigh your interests, rights, and freedoms, or the processing serves the assertion, exercise, or defense of legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 Para. 1 lit. f GDPR, these data are stored until you exercise your right to object in accordance with Art. 21 Para. 2 GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted if they are no longer necessary for the purposes for which they were collected or otherwise processed.